International Market and Trade Research in Ireland

International market and trade research is beyond the capabilities and needs of the small Irish exporter. Discuss. International Marketing and Trade Research follows the very same path as domestic research, only that there are a few more problems that can arise when entering the international market. Customers in international markets may have very different customs, cultures, and expectations from the same company than those in their own mother country. In this case, secondary information must be collected from each separate country and then combined, or compared. This is a time consuming process and can be confusing but is it beyond the capabilities of the small Irish exporter? International Marketing Research relies more on†¦show more content†¦Geographic distance would be a definite problem for the small Irish exporter being that Ireland is an island on the edge of Europe so physical remoteness is an issue for export etc. But on the upscale we are easily accessible by sea. Our small size could pose a problem on the international market for the small exporter. The difference in climate that can occur in Ireland depending on the product could raise some issues also. Bearing these factors in mind, conducting a feasibility study before considering a prospective market would be an excellent idea. Economic distance especially now more so than ever with the EU bailout of Ireland, financial resources are at an all time low and many markets might be dubious about trading with an Irish exporter. There could be difference in costs and quality of natural resources, financial resources, human resources, infrastructure, intermediate inputs or information or knowledge. However our natural and human resource standards remain very high aswell as a highly educated workforce so the exporter should be capable of breaking into some foreign markets based on Ireland’s continued good reputation internationally. It really would depend exactly on what specific type of industry the small Irish firm was dealing in. According to Ghemawat â€Å"In some industries, however, competitive advantage comes from economic arbitrage† According to Michael R. Mullen in his article â€Å" Foreign MarketShow MoreRelatedInternational Market And Trade Research1486 Words   |  6 PagesInternational market and trade research is beyond the capabilities and needs of Irish based firms. This paper will discuss the most salient points surrounding the claim â€Å"International Market and Trade Research is beyond the capabilities and needs of Irish based firms† This will be done by briefly examining the issue, before addressing why this is the case, and then supporting the position with relevant examples. 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