Evans, Wittkower, Norman Essay Example | Topics and Well Written Essays - 1750 words

Evans, Wittkower, Norman - Essay Example When you think about it, it is clear in one sense that we have emotional relationships with the things that we use on a regular basis, and which allow us to do our work and to connect with the people we love, or else allow us to do the things that we love doing. For instance, people have emotional connections with their cars and their bicycles, and this is something that advertisers understand so well. When companies market cars, for instance, there is the explicit connection that advertisers try to establish between the car as the product itself, and the way the car represents a range of emotions and relationships with people dear to car buyers. A family sedan advertised, for instance, would highlight the fun and happy things that families can do with the family sedan. The better the emotional connection made between the potential buyer and the car, the higher the prospects of buyers becoming interested enough to give the car a try. In this case, emotions pique interest and elicit r esponse. Where there is ownership of a vehicle for instance, even a bicycle, then the emotional connection is sometimes intense. People sometimes get buried with their most favorite things, with their bicycles, with their Swiss knives, and with their cell phones. Whether the emotional connection is because of the great utility of the thing, or because of something that is designed into the thing in order to elicit hopefully positive emotional connections, it is clear that the things that people own are not just things that are devoid of emotional context. People buy and keep things on the basis of how they feel about using the things that they buy, is something that is so obvious in the way products and services are marketed, that it is absurd to overlook just how important it is to listen to Don Norman talk about imputing emotional characteristics in to the very design of products. It is clear too, from the work ethic and philosophy of the man, that the ability to elicit an emotion al response is a core tenet of his design philosophy (Norman, 2012; Norman, 2012b): My field is Human-Centered Design: making products that people can use, that fit their needs, that excite them and are enjoyable. The United States leads the world in human-centered design. This is true in all domains: computer and cellphone applications, industrial equipment, work tools for professionals, and of course home and consumer electronics. It is not an accident that the entire world relies on our operating systems: Apple, Google, and Microsoft for phones; Apple and Microsoft for computers (Norman, 2012) To put it another way, it makes perfect sense that Norman asserts that it is good design to impute emotional considerations when undertaking the design of products, while also making sure that the most important product attributes as perceived by the consumer are met. For instance, imputing emotional inputs into smart phone design does not mean always that the designs include smileys at the back plates of the phones. It does mean that where the functionalities, the necessary technologies, and such product attributes as sturdiness and reliability are met, then other aspects of design, such as colors and aesthetics, can then impute more ineffable emotional characteristics. Looking at cell phones and computers, for instance, the very robustness of the technology and the excellence of certain products in terms of reliability and build quality are themselves wellsprings of positive emotions for the buyer. Those are positive emotions brought about by the excellence of the engineering. On the other hand, where the design also imputes thoughtful ergonomics and tasteful, positive colors explicitly, to induce certain positive emotions, then those are the design elements that help establish the added pull for a positive relationship between the cell phone